The Client: Belle Salon & Spa is an imaginary business.

The Challenge: I challenged myself to design a spec email for a sales promotion. This email would be sent to clients already on the salon’s email list, so they are familiar with the salon. The goal is to promote more hair care purchases at appointments with a month-long sale.

The Solution: Since this is an imaginary business, I started with creating a tone guide and creative brief. I wanted the brand to feel authentic - like it could be a real salon. I also used the email as the promotional coupon. The sale is not for everyone, just for those on the email list. This is a way to encourage more clients to sign up for emails.