The Client: Beetles Gel Polish is an online company that sells long-lasting gel nail polish.

The Challenge: My goal was to make an ad for Facebook that caught the audiences attention while they were scrolling through their newsfeed. I also wanted this ad to be aligned with Beetles brand voice so that it feels authentic.

The Solution: After a deep dive into the Beetles website, I saw that their brand voice includes bright and punchy copy that emphasizes the many colors and strength of the polish. I chose the words “Durable. Bold. Beautiful.” to cut right to the point and stand out amongst countless ads and posts that appear on Facebook. The link on this post would go directly to the Beetles daily deal page.